Nezha is a hit overseas, how can your cross-border e-commerce business capitalize on Chinese cultural IPs?

Release Date:2025-02-21

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1. Nezha is a huge hit overseas, highlighting the global influence of Chinese cultural IP

Hello boss, today we are going to talk about a phenomenal cultural event - the hot performance of "Nezha: The Devil Boy Conquers the Dragon King" in overseas markets. This movie not only broke the astonishing RMB 9 billion mark at the domestic box office, but also set off a strong Chinese style overseas. Nezha, a character full of rebellious spirit and growth significance, deeply touched the hearts of global audiences and became another important symbol of Chinese cultural output.

The overseas hit of Nezha is not only a victory for a movie, but also a powerful manifestation of the global competitiveness of Chinese cultural IP. It shows the unique charm and profound heritage of Chinese culture to the world, and makes more and more overseas audiences begin to pay attention to and love Chinese culture. This craze not only enhances the international influence of Chinese culture, but also brings new market opportunities to cross-border e-commerce sellers.

2. Nezha peripheral products are selling well. How can cross-border e-commerce sellers take advantage of this?

As the Nezha movie continues to be a hit, Nezha-related products have also quickly become popular and have become a hot commodity in the market. According to reports, in order to meet market demand, the factory is working day and night to produce 400,000 peripheral dolls a day, but the supply still cannot meet the demand. This phenomenon not only reflects the huge influence of the Nezha movie, but also shows the huge potential of Chinese cultural IP in the field of cross-border e-commerce.

For cross-border e-commerce sellers, how can they take advantage of the Nezha cultural craze? First, sellers need to obtain copyrights legally to ensure that their products do not infringe intellectual property rights. On this basis, they can use elements such as flames, colorful lotuses, and character costumes in the movie, combined with popular categories such as T-shirts, hats, and backpacks to design trendy products and promote them to the global market. Such products not only have a unique cultural charm, but also attract the attention of a large number of Nezha fans, thereby increasing sales and brand influence.

3. Foreign trade independent station and multilingual website: a powerful tool for cross-border e-commerce marketing

In the field of cross-border e-commerce, independent foreign trade websites and multilingual websites are important tools for sellers to conduct marketing and promotion. Independent foreign trade websites can help sellers establish a professional image, enhance brand awareness, and improve search engine rankings through SEO optimization and other means, thereby attracting more potential customers. Multilingual websites further broaden the market boundaries of sellers, allowing sellers to better meet the needs of customers in different countries and regions and improve customer experience.

For cross-border e-commerce sellers who want to take advantage of the Nezha culture craze, it is particularly important to establish independent foreign trade sites and multilingual websites. Through these platforms, sellers can showcase their own Nezha peripheral products and attract the attention of fans around the world. At the same time, they can also use social media and other channels to promote products, further increasing product exposure and sales.

4. Pay attention to copyright issues and market demand, and avoid blindly following trends

However, in the process of taking advantage of the Nezha culture craze, sellers also need to pay attention to some issues. First of all, copyright issues cannot be ignored. Sellers must ensure that they have obtained legal copyright authorization to avoid legal disputes due to infringement. Secondly, market demand is also an important factor that sellers need to pay attention to. Before launching Nezha peripheral products, sellers need to conduct in-depth market research to understand the needs and competitive situation of the target market, so as to formulate a reasonable marketing strategy.

In addition, sellers also need to pay attention to product quality and service experience. Only by providing high-quality products and excellent services can they win the trust and reputation of customers and achieve long-term and stable sales growth. Therefore, in the process of taking advantage of the Nezha cultural craze, sellers need to keep a clear head and avoid blindly following the trend. Instead, they need to seize the opportunities brought by this wave of cultural craze through precise market positioning and high-quality products.

5. Looking to the future: More Chinese IPs going global

The overseas hit of Nezha is not only a victory for a movie, but also a microcosm of China's cultural output. With the deepening of globalization and the continuous rise of Chinese culture, more and more Chinese IPs will go to the world stage and become a bridge connecting Chinese and foreign cultures. These IPs will not only win more attention and recognition for Chinese culture internationally, but also bring more market opportunities and development space for cross-border e-commerce sellers.

Therefore, as cross-border e-commerce sellers, we need to keenly capture the opportunities brought by these cultural trends and improve our competitiveness through legal copyright acquisition, accurate market positioning, high-quality product and service experience, etc. At the same time, we also need to continue to learn and explore new marketing methods and technical means to adapt to the ever-changing market environment and customer needs. Only in this way can we stand out in the fierce market competition and achieve long-term and stable sales growth and brand development.

6. Interactive discussion to jointly explore new opportunities in cross-border e-commerce

Well, that’s all for today’s sharing. I believe everyone has their own opinions and ideas on how to make good use of the cultural craze of Nezha to promote the development of cross-border e-commerce business. Welcome everyone to leave a message in the comment area to interact and discuss this topic together. Let us look forward to more Chinese IPs going to the world stage and bringing more opportunities and challenges to the cross-border e-commerce field!

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