The role and setting strategy of tags in website construction or on-site optimization: improving search engine inclusion and crawling

Release Date:2023-12-19

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In website construction, the setting of tags is crucial for search engine inclusion and crawling. Tags not only help to highlight keywords and improve the readability of pages, but also guide search engines to crawl more relevant pages. This article will explore the role of tags in on-site optimization and how to set tags to be more in line with search engine inclusion and crawling.

1. The role of labels

Highlight keywords: By using keywords properly in tags, you can highlight the topic of the page and improve the relevance of the page, which will help improve search engine rankings.

Improve readability: Tags can organize and manage page content, making the page structure clearer and improving user experience and readability.

Guide search engine crawling : Keywords in tags can help search engines better understand the content of the page, thereby guiding search engines to crawl more relevant pages.

2. Notes on label selection

Relevance: Tags should be highly relevant to the content of the page and accurately reflect the topic of the page. Make sure the tags you choose are closely related to the content of the page to avoid misleading users or search engines.

Uniqueness: Avoid using the same tags as other pages. Unique tags help improve page recognizability and user experience. Make sure each page's tag is unique to distinguish different page content.

Concise and clear: Labels should be concise and clear, and avoid using overly complex or lengthy labels. Concise labels are easier for users and search engines to understand, thereby improving the readability and accessibility of the page.

Use of variables: If the label setting can be completed using variables during website construction, please directly set and call the variables uniformly, which greatly saves the time of label setting for each page.

3. Label layout considerations

Reasonable layout: Tags should appear in appropriate places on the page, such as titles, subtitles, paragraph titles, etc., so that users and search engines can better understand and identify them. At the same time, ensure that the layout of the tags is coordinated with the overall design style of the page.

Use in moderation: Tags should be used in moderation to avoid using too many or too few tags, so as not to affect the appearance and readability of the page.

Follow the semantic principle: When using tags, you should follow the semantic principle. Do not overuse tags for the sake of optimization, so as not to affect the user experience and search engine crawling.

4. Precautions for using labels

Use of keywords: Proper use of keywords in tags can improve the search ranking of the page and the probability of being discovered by search engines. However, be careful not to overuse keywords, so as not to be considered cheating by search engines.

Avoid special symbols : Avoid using special symbols in labels so as not to affect users' reading and understanding.

Maintain consistency: On the same website or in the same column, labels should be kept consistent so that users can better understand and remember the content of the website.

V. Conclusion

In on-site optimization, setting tags properly is crucial to improving search engine inclusion and crawling. By selecting tags related to the content, making reasonable layouts, and using an appropriate amount of tags, you can improve the readability and relevance of the page, and guide search engines to crawl more relevant pages. At the same time, you should pay attention to following the principles of semantics and using an appropriate amount of keywords, avoiding over-optimization and the use of special symbols. By constantly adjusting and optimizing the tag setting strategy, you can improve the website's search ranking and user experience, and bring more traffic and conversion rates to the website.