Mastering SGE standards to help build websites that are Google SEO compliant

Release Date:2023-11-09
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1. What is SGE?


SGE (Search Engine Guidelines Evolution) is the standard for the development of search engine guidelines, which represents a series of guiding principles for search engine evaluation of websites. SGE covers multiple aspects such as content quality, user experience, website technology, etc., aiming to encourage website builders to create higher quality and more valuable websites. At the same time, SGE has made greater improvements in AI technology, thus providing more accurate and intelligent search results.


2. The impact of SGE on Google SEO


The SGE standard has an important impact on Google SEO. Websites that meet the SGE standard are more likely to be recognized by Google search engines and improve their ranking in search results. This means that following the SGE principle in website construction will help increase the website's exposure and traffic, thereby bringing more potential customers and business opportunities to foreign trade companies.

The content generated by SGE will be placed before the traditional search results to obtain a favorable position. Therefore, it will inevitably have an impact on the keyword search ranking. For foreign trade websites, more than 80% of the solutions provided by the website are based on products or services. Therefore, how to make good products and services is always the key to enhancing competitiveness.

Similarly, website operations also need to adjust more adaptive SEO strategies to adapt to changes in search engines. For example, for foreign trade website operations, not only should keyword rankings be considered, but also attention should be paid to how to make their website appear in links related to AI-generated content to obtain more traffic.

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3. Compliance with SGE standards and functions


  1. Content quality : Provide high-quality, valuable, and relevant content to user needs to increase the authority and credibility of the website.

  2. Website structure : A clear directory structure, friendly URLs, and optimized internal links help search engines better understand and index website content.

  3. User interactivity : Provide easy-to-navigate website design, fast loading speed, and clear calls to action to increase user stay time on the website and conversion rate.

  4. Security : Use HTTPS protocol to ensure the security of data transmission and protect user privacy.



IV. Matters that should be noted during website construction to meet SGE inclusion standards


In the process of website construction, in order to better meet the SGE inclusion standards, you need to pay attention to the following points:

  1. Focus on user needs : Conduct in-depth research on the needs and search habits of target users, and provide them with valuable content and a good user experience.
  2. Optimize website structure : Establish a good website structure so that search engines can successfully crawl and index the various pages of the website.
  3. Improve website speed : optimize images, compress codes, use CDN and other methods to increase website loading speed and reduce user waiting time.
  4. Protect website security : use secure technologies and measures, back up data regularly, and update plug-ins and programs in a timely manner to prevent hacker attacks and data leaks.


For foreign trade website construction, following the SGE standard is the key to improving the website's performance in Google search engines. By focusing on content quality, user experience and technical optimization, and following the SGE inclusion standards, foreign trade companies can build high-quality websites that meet Google SEO requirements, bringing more exposure and business opportunities to the company.


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