An article reveals 4 new trends in cross-border e-commerce

Release Date:2023-12-05

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In the 21st century e-commerce era, cross-border e-commerce has become a new engine for global trade. With the advancement of technology and the acceleration of globalization, this engine is driving the development of global trade at an astonishing speed. In this era full of opportunities and challenges, the development trend of the cross-border e-commerce industry has not only changed the business operation mode, but also led the future of global trade . Today, we will discuss the four new trends of cross-border e-commerce and professional strategies for dealing with these trends.

1. There are opportunities in the crisis, and the epidemic has become a catalyst

In the past two years, the global e-commerce industry has experienced an unprecedented challenge. The outbreak of the epidemic has enabled the e-commerce industry to grow rapidly in a short period of time, and has also accelerated the development of cross-border e-commerce. In this process, we have seen that there are opportunities in "dangers", and the epidemic has become a "catalyst" for the development of the e-commerce industry.

On the one hand, the outbreak has caused people to turn more to online shopping, and e-commerce transactions have increased significantly. According to statistics: In 2022, the total global e-commerce transaction volume reached 3.08 trillion US dollars, a year-on-year increase of 15.8%. Among them, cross-border e-commerce accounted for nearly 30% of the market share. This trend indicates the future development direction of the e-commerce industry and also allows us to see the huge potential of cross-border e-commerce.

On the other hand, the impact of the epidemic has also exposed some problems in the e-commerce industry. For example, supply chain disruptions, logistics obstructions, and return issues. These problems have prompted the e-commerce industry to accelerate its transformation and upgrading and seek a more stable and sustainable development model. In this process, we have seen the e-commerce industry continue to grow in response to the crisis, gradually achieving industrial upgrading and a change in development model.

2. “The tide has arrived”, four new trends in cross-border e-commerce

With the rapid development of the global e-commerce industry, cross-border e-commerce has also shown four new trends. These trends indicate the future development direction of the e-commerce industry and also provide us with new ideas and directions.

First, the global e-commerce model is decentralized. With the new gameplay of social e-commerce, short videos and live broadcasts are popular, and celebrities bringing goods has become a new trend. Major video platforms are focusing on the layout of social e-commerce. For example, there are a large number of online celebrities who are active on overseas head social platforms such as TikTok. These platforms give merchants more traffic through decentralized algorithms, fully tapping and utilizing the advantages of social media. The new choice of brands is the rise of independent stations. Independent stations can be websites built by merchants themselves with technology, or "brand independent stations" built on SaaS services. Compared with third-party platforms, their advantages are that they can create private domain traffic, are conducive to building their own brands, and create personalized marketing systems. However, it is undeniable that independent stations also have their own disadvantages, because they are essentially operating private domain traffic. After leaving the mainstream platform with traffic, independent stations need to rely on social media, SEO and other channels to divert traffic after the initial establishment. The investment cost is difficult to control and requires certain operating experience. It is likely to face a situation of large investment and low output.

Secondly, new demands have emerged in the post-epidemic era. In the post-epidemic era, people pay more attention to health and environmental protection, and thus put forward higher requirements for e-commerce products. For example, the sales of health products increased by 30% year-on-year, and the sales of environmental protection products increased by 20% year-on-year. Therefore, cross-border e-commerce companies need to keep up with the changes in market demand and provide high-quality, fast delivery and environmentally friendly products and services to adapt to new market demands.

Secondly, the industry is developing towards ecology. The development of the cross-border e-commerce industry has gradually developed from a single transaction model to an ecological direction. The so-called ecology refers to the formation of a complete industrial chain and ecosystem by cross-border e-commerce enterprises through the integration of upstream and downstream resources. In this ecosystem, cross-border e-commerce enterprises need to conduct in-depth cooperation with suppliers, logistics companies, payment companies and other parties to form a mutually beneficial and win-win situation. In addition, cross-border e-commerce companies also need to understand consumer demand and market changes through data analysis and mining to achieve precision marketing and refined operations. In response to the development trend of ecology, cross-border e-commerce companies need to take the following measures: 1. Establish a complete supply chain system and integrate upstream and downstream resources; 2. Strengthen cooperation with logistics companies and payment companies to improve delivery efficiency and payment security; 3. Through data analysis and mining, achieve precision marketing and refined operations.

Finally, overseas warehouses are accelerating their development and services are deeply localized. Overseas warehouses are an important part of cross-border e-commerce, and their construction and development directly affect the overall operational efficiency of cross-border e-commerce. In recent years, the construction of overseas warehouses has become a new trend in the global e-commerce industry. According to statistics: In 2022, the number of overseas warehouses in the world reached more than 3,000, a year-on-year increase of 50%. The construction of overseas warehouses can not only improve distribution efficiency and reduce logistics costs, but also provide consumers with a more convenient shopping experience. However, the construction and management of overseas warehouses also face some challenges, such as how to ensure the accuracy and security of inventory, how to handle returns, etc. Therefore, cross-border e-commerce companies need to establish an effective overseas warehouse management system and operation strategy to achieve better service in-depth localization and provide consumers with a more convenient and reliable shopping experience.

Faced with the four new trends of cross-border e-commerce, enterprises need to flexibly adjust their strategies to adapt to the ever-changing market environment. By establishing a complete supply chain system, strengthening cooperation with logistics companies and payment companies, using data analysis and mining for precision marketing and refined operations, and establishing an effective overseas warehouse management system and operation strategy, cross-border e-commerce companies will be able to remain invincible in this highly competitive market. In this era full of opportunities and challenges, let us look forward to the future development of the cross-border e-commerce industry and explore new business models and growth points together.