Responding to the EU's new privacy regulations: Google Consent Mode and Yiyingbao's one-click cookie pop-up function help advertisers comply with regulations

On February 8, 2024, Google published an article titled "Facing new EU privacy challenges: How does HONOR use Consent Mode to balance privacy protection and improve advertising effectiveness?" The article states that 2024 will be an important year for changes and implementation of EU digital laws and regulations. The EU's latest Digital Markets Act (DMA) will officially take effect in March 2024, making "obtaining user consent" a mandatory requirement for Google advertising in the EU.

Google's Consent Mode is a feature for handling user data privacy that is closely tied to the EU's privacy regulations. This mode allows websites and applications to ask users for explicit consent before collecting their data. Specifically, when users visit a website that uses Google services, they may see a pop-up window or banner asking them whether they agree to the website collecting and using their data (such as cookies and other tracking technologies ).

This pop-up window or banner is the embodiment of the consent model. If the user agrees, Google's code and third-party code can collect and process data based on the user's authorization. This data can be used for a variety of purposes, such as personalized advertising, website analysis, etc. If the user does not agree, then these codes cannot collect and process the user's data.

The core of the consultation model is to ensure the user's right to know and right to choose. By clearly informing users of the purpose and method of data collection and allowing users to choose whether to agree, Google and websites can process user data more legally and transparently.

In accordance with the relevant laws and regulations on data privacy, Google Ads calls on advertisers to complete the deployment of the "user consent model" in the EU before March 6. That is, when a website or application places advertisements to users in EU countries, it must first obtain the user's consent before collecting user data, prompt the customer through a cookie pop-up window, and let the customer make their own choice, and process the data according to the user's authorization.

Complete user journey after Consent Mode deployment:

In order to facilitate users to connect to Google's opinion solicitation mode, Yiyingbao self-service website building platform responded quickly and officially launched the one-click cookie pop-up function on February 26, 2024. No additional code is required to open the pop-up window with one click , and the pop-up window language can be automatically adapted according to the website language. The operation is simple, convenient and fast! Come and add Cookie pop-ups to your website!

Operation steps: https://help.eyingbao.com/products/cookietanchuang.html

Yiyingbao self-service website building platform focuses on marketing website construction. Foreign trade super website, one-click publishing global servers, reducing website response time and loading time, improving website access speed and user experience.

For more functions, please visit the official website of Eyingbao www.eyingbao.com

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