Website Construction Experts: Chinese and Multilingual Website Layout Strategies from the Perspective of Aesthetics, User Experience and Optimization

This article starts from the professional perspective of website construction and discusses how to build and layout Chinese and multilingual websites from the perspectives of aesthetics, user experience and optimization. Combining actual cases in Shandong and Beijing, it analyzes the differences between Chinese and minority language website construction, and provides strategies and suggestions for professional website construction platforms.

Keywords: Shandong website construction, Beijing website construction, professional website construction platform, beautiful, user experience, optimization, multilingual website, minority language website

1. Introduction

With the popularization of the Internet and the acceleration of globalization, websites have become an important window for enterprises, organizations and individuals to display their image, disseminate information and conduct business. In the process of website construction, how to design the layout from the perspective of aesthetics, user experience and optimization, and whether there is a difference when making Chinese websites and multilingual websites or minority language websites are important issues that website construction experts and practitioners need to pay attention to. This article takes the website construction in Shandong and Beijing as examples to explore the layout strategies of Chinese websites and multilingual websites, and analyze the similarities and differences between them.

2. Website construction layout from an aesthetic perspective

1. Color matching: In the construction of Shandong website, we focus on using regional color elements, such as blue and green, to show Shandong's ocean and natural landscape. In the construction of Beijing website, we prefer to use warm colors such as red and yellow to show the historical and cultural heritage of the capital. For multilingual and minority language websites, color selection needs to consider the aesthetic differences under different cultural backgrounds.

2. Font selection: Chinese websites often use fonts such as Songti and Microsoft YaHei to ensure that the text is clear and easy to read. In the construction of multilingual and minority language websites, we need to choose according to the writing habits and font characteristics of different languages to ensure the display effect of the text in different language environments.

3. Pictures and videos: Shandong and Beijing website construction both emphasize the use of pictures and videos to enhance the beauty and appeal of the website. For multilingual and minority language websites, pictures and video content must have cross-cultural elements to better convey information.

3. Website Construction Layout from the Perspective of User Experience

1. Navigation structure: A clear navigation structure helps users find the information they need quickly. In the construction of Shandong and Beijing websites, we used a combination of primary navigation, secondary navigation and breadcrumb navigation to improve the usability of the website. For multilingual and minority language websites, the design of the navigation structure needs to take into account the browsing habits and needs of users of different languages.

2. Responsive design: In order to meet the browsing needs of various devices, Shandong and Beijing website construction both adopt responsive design, so that the website can maintain good display effects on different screen sizes. This principle is also applicable to the construction of multilingual and minority language websites.

3. Content presentation: The content presentation of Chinese websites must conform to Chinese reading habits, such as using appropriate paragraph divisions, title levels, etc.

   Multilingual and minority language websites need to be adjusted according to the grammatical structure and expression habits of different languages to ensure that the content is easy to read and understand.

4. Website construction layout from the perspective of optimization

1. Keyword optimization : In the construction of Shandong and Beijing websites, we will reasonably arrange and optimize keywords to improve the ranking of the website in search engines. For multilingual and minority language websites, the selection of keywords needs to take into account the search habits of different languages and the differences in search engine algorithms.

2. Website speed: In order to improve user experience and search engine ranking, we attach great importance to the loading speed of the website. By optimizing images, compressing codes, using CDN and other means, we have achieved faster loading speeds in the construction of Shandong and Beijing websites. This principle is also important in the construction of multilingual and minority language websites.

3. Internal links: Reasonable internal links help search engine crawlers to crawl website content and improve the website's inclusion rate. In the construction of Shandong and Beijing websites, we pay attention to the setting and optimization of internal links. For multilingual and minority language websites, the setting of internal links needs to consider the page relevance and jump logic of different language versions.

V. Summary and Outlook

This article discusses the layout strategies of Chinese websites and multilingual websites or minority language websites in Shandong and Beijing from the perspectives of aesthetics, user experience and optimization. Through comparative analysis, we found that there are certain differences between Chinese websites and minority language websites in terms of color matching, font selection, pictures and videos. Therefore, when building multilingual and minority language websites, we need to fully consider the cultural background and aesthetic differences of the target users and formulate corresponding layout strategies. Looking forward to the future, we will continue to pay attention to and study the website construction needs and technological development in different regions, and continue to innovate and improve our solutions to provide users with better services.