Web site revamp does not lose traffic: clever use of page redirection strategy

Release Date:2024-08-29

Views:

With the development of search engine technology and the continuous improvement of foreign trade websites, website redesign has become a necessary means to improve user experience and adapt to market changes. However, in the process of redesign, how to retain the results of the pages of the old website that have been indexed by search engines has become the focus of many website operators. This article will deeply explore the application scenarios, definitions, types and specific operation methods of the page redirection function to help the website to smoothly redesign and optimize search engine performance.

1. Application scenarios of page redirection

A typical application scenario of the page redirection function is website redesign. Many foreign trade websites need to update their structure and design during their development to adapt to market changes and user needs. However, some pages of old websites have been indexed by search engines such as Baidu and Google, and the promotion results of these pages are crucial to website operations. In order to preserve these results, the page redirection function came into being. Through redirection, the website can guide users from the old URL to the new page, thereby ensuring the continuity of traffic and the stability of search rankings.

2. What is page redirection?

301 redirect, also known as 301 redirect, means that the page is permanently moved. It is a very important "automatic redirection" technology. When a user or search engine sends a browsing request to a website server, the server returns a status code in the header of the HTTP data stream, indicating that the web page is permanently transferred to another address. 301 redirect is a search engine friendly redirection. The weight and PR value of URL A will be transferred to URL B. Therefore, when there is a URL change or even a domain name change on the website, it is recommended to apply 301 redirection. Redirection lets search engines know that a web page has been moved instead of a dead link. This helps search engines to rank and index your website.

3. Definition and types of page redirection

Page redirection refers to the process of pointing the URL of one web page to another web page. According to the persistence of the redirection, it can be divided into permanent redirection (301 redirection) and temporary redirection (302 redirection).

Permanent redirection (301 redirection): When a user's browser or search engine spider requests to access URL A, the server will return an HTTP status code, indicating that URL A has been permanently transferred to URL B. This redirection method is friendly to search engines and can ensure that the weight and PR value of URL A are smoothly transferred to URL B. Therefore, it is recommended to use 301 redirection when redesigning a website or changing the domain name. The 301 redirection notified by the foreign trade website means that abc.com chooses 301 redirection to www.abc.com. The advantage of this is that the traffic generated by opening different domain names according to different user operation habits is all directed to the main domain through 301 redirection. As shown in the figure below, you can complete the setting by checking 301 redirection with one click.

4. How to redirect a page

When a website is updated or revised, the page name, location, path (i.e. URL) of the website may change based on the update or revision, or the file may be deleted. The search engine may not find this change and still go to the old location to find the old file. When the search engine cannot find the original file, it will be considered a dead link, which is not conducive to SEO. In order to avoid such problems, you need to manually use 301 to redirect the web page to the new location or file. If you cannot confirm the new page to be replaced, in this case, you can simply redirect to the homepage of the website to avoid errors, centralize, divert traffic, deepen user experience and search engine friendliness. If you have multiple domain names at the same time, such as .com.net.org, you can redirect these domain names to the main domain by 301. Only when you confirm that the new web page link has been updated in different search engines can you cancel the 301 redirection.

On the Yiyingbao intelligent website building platform, page redirection is very simple. Users only need to click the " SEO Management " option in the website CMS management background , then select " Page 301 Jump ", and enter the relevant information in the pop-up "Page Redirection" window to complete the setting. The specific steps are as follows:

Enter the page location that needs to be redirected: add the old link to the "Original Link" and the new link to the "Jump Link". Save and publish after adding. Add the old link to the "Original Link" and the new link to the "Jump Link". Save and publish after adding.

Click the "Finish" button to successfully create a redirect record. You can add up to 200 records.

It is worth noting that for product and article pages with regular patterns, you can use the wildcard "." to set the match. For example, /abc/..html, ".*" represents any number of characters, so you can set up redirects for multiple pages with similar URL structures at once.

V. Summary and Outlook

By making reasonable use of the page redirection function, foreign trade websites can effectively retain the original search engine index results during the revision process, ensuring the stability of traffic and the advantages of search rankings. At the same time, it is also crucial to choose the appropriate redirection type according to actual needs. With the continuous development of technology, the page redirection function will be more intelligent and convenient in the future, providing more convenience and support for website operators.

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!