The Art of Website Planning: Step by Step to Create a Google-Friendly Indexable Guide

Release Date:2024-04-22

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Reveal the secrets of website planning to make your site stand out in Google search engine and achieve efficient inclusion and high-quality ranking.

1. Precise positioning: lock in target audience and keyword strategy

The first task in planning a Google-friendly website is to clearly define the website's positioning, that is, to determine the target audience and their information needs. In-depth analysis of potential users' search habits, interests and pain points, based on which to build the website's theme and content framework. Keyword research is particularly important at this stage. Use tools such as Google Keyword Planner to screen out main keywords and long-tail keywords with high search volume and low competition, and reasonably integrate them into the title, description, body and URL of all levels of the website's pages to ensure that search engines can accurately identify the website's theme and increase the probability of inclusion.

2. Structural optimization: building a clear and easy-to-crawl website architecture

A good website structure is like a city's transportation network, which helps Google crawlers quickly and smoothly crawl and understand web page content. Follow the following principles for architecture design:

1. Flat hierarchy: Try to reduce the number of directory levels, generally within three levels, to facilitate deep crawling by crawlers.

2. Logical navigation: Set up clear and intuitive main navigation and breadcrumb navigation to make it easier for users and crawlers to understand the relationship between pages.

3. Internal link optimization: Enhance the relevance between pages through related content recommendations, related article lists, etc., and guide crawlers to traverse the entire site.

4. Sitemap creation and submission: Create an XML Sitemap file, list all important pages of the website and their update frequency, and submit it to Google Search Console to speed up the inclusion process.

3. Content is king: create high-quality, valuable information resources

Google algorithms always favor high-quality original content. Follow the following principles to improve content quality and search engine friendliness:

1. Depth and professionalism: Write in-depth and professional thematic articles to solve users’ real problems and reflect the authority of the website.

2. Natural integration of keywords: Under the premise of ensuring semantic fluency, distribute keywords reasonably and avoid keyword stacking.

3. Rich media elements: Use pictures, videos, charts and other diverse forms to enhance the content expression. Remember to add Alt tags to assist crawlers in understanding.

4. Regular updates: Keep the website content fresh, publish new content or update old content regularly to stimulate crawlers to visit frequently.

4. Technical Compliance: Ensure Website Speed and Mobile Friendliness

Technical optimization directly affects Google's evaluation and inclusion of the website:

1. Website speed optimization: Use CDN acceleration, compress images, streamline code, enable cache, etc. to improve page loading speed and meet Google PageSpeed Insights standards.

2. Responsive design: Ensure that the website can be displayed well on various devices and verify mobile friendliness through Google's Mobile-Friendly Test.

3. SSL security certificate: Deploy HTTPS encryption to ensure the security of user data, which is also one of Google's ranking factors.

4. Schema markup: Apply Schema.org structured data markup to help search engines understand the content type of web pages and increase the chances of rich snippets being displayed in search results.

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5. Authoritative external link construction:

Improving the domain authority of your website High-quality external links are the key to improving your website's authority in the eyes of Google. Implement the following strategies to build a healthy external link ecosystem:

1. Natural acquisition: Create high-quality content to attract natural external links, such as citations from authoritative industry websites, user social sharing, etc.

2. Partner links: Exchange resources or cooperate in promotion with websites in related fields to obtain mutually beneficial links.

3. Guest posting: Publish guest articles on high-authority platforms with anchor text links pointing to your own website.

4. Directory submission: Submit website information to authoritative online directories to obtain one-way links.

If you have any questions about the construction and operation of foreign trade websites, welcome to contact Yiyingbao Technical Customer Service WeChat: Ieyingbao18661775736, and the staff will answer you wholeheartedly!