Video marketing global promotion strategy: website construction and foreign trade marketing new perspective

Release Date:2024-04-07

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1. Video Marketing: A New Engine for Global Promotion

With the rapid development of the Internet, video marketing has gradually emerged as a new engine for corporate globalization promotion. With its intuitive, vivid and highly interactive features, video marketing can quickly attract the attention of target audiences and effectively increase brand awareness and product sales.

2. Application of Video in Website Construction

Improve user experience: Incorporating video elements into website construction can enrich website content and improve user experience. By showing product tutorials, corporate promotional videos and other content, users can have a more intuitive understanding of the company and products, and enhance their sense of trust.
Strengthen brand image: Videos can convey a company’s core values and brand philosophy, and through carefully crafted video content, shape a unique brand image and enhance brand reputation.
Promote conversion: Video marketing can directly reach the emotional needs of potential customers, stimulate users' desire to buy through storytelling, and promote the improvement of conversion rate.

3. The choice of video marketing in foreign trade website construction

In the construction of foreign trade websites, the choice of video marketing is crucial. Generally speaking, using videos from third-party links and using videos directly have their own advantages and disadvantages.

Use videos with third-party links: This method can save website storage space and take advantage of the dissemination of third-party platforms to expand the exposure of videos. However, it should be noted that third-party links may be unstable and slow to load, which may affect the user experience.
Directly use videos: Embedding videos directly on the website can ensure the stability and loading speed of the video and improve the user experience. However, this method requires a certain amount of website storage space and may increase the cost of website maintenance.
Yiyingbao SaaS intelligent website marketing platform has video and image OSS compression function, so you don’t have to worry about increasing website maintenance costs. You can also freely switch functions in third parties or directly use videos!

When choosing, companies should weigh their own needs and resources. For companies that focus on brand communication and user experience, it may be more appropriate to use videos directly on the website; for companies that want to expand the exposure of videos, it may be more appropriate to use videos linked to third parties.

4. Combination of Google promotion and video marketing

As the world's largest search engine, Google provides a broad promotion platform for enterprises. Combining video marketing with Google promotion can further enhance the exposure and influence of enterprises. By optimizing key information such as video titles, descriptions, and tags, the ranking of videos in Google search results can be improved to attract more potential customers.

5. Video Marketing in Multilingual Website Construction

In global promotion, multilingual website construction is an indispensable part. By producing corresponding video content for websites in different languages, we can better meet the needs of users in different countries and regions and enhance the competitiveness of enterprises in the international market. At the same time, multilingual video marketing can also help break down language barriers and promote cross-cultural communication and understanding.

6. Independent Station Keyword Optimization and Video Marketing

Independent website keyword optimization is an important means to improve website search rankings and traffic. By deeply studying the search habits and needs of the target audience and selecting appropriate keywords for optimization, the video's exposure in search engines can be increased. At the same time, optimizing key information such as video titles, descriptions, and tags can also help increase the video's click-through rate and conversion rate.

As an emerging global promotion method, video marketing is gradually becoming one of the important strategies for corporate marketing. By cleverly using video application techniques in website construction, combined with strategies such as Google promotion and multilingual website construction, companies can stand out in the fierce market competition and achieve the dual goals of brand communication and business expansion.