How to choose a country to launch your product? 7 practical guidelines to help you navigate the global market

Choosing a country to place an advertisement is really a technical job. If you don't do it well, the advertising fee will be wasted. But in fact, as long as you master some tips, it is not that difficult. Today, I will share with you 7 simple and practical methods to help you make the best choice easily.

☑ Look up the past: Refer to the country data of the company’s customers who placed orders in previous years.

Sometimes, empirical data can give you a lot of inspiration. Open your sales database and see which countries' customers have placed the most orders in the past year or several years? These countries are your potential markets and are worth focusing on advertising. This step is often very critical because it is the most direct and real market feedback. The specific steps are as follows:

1. Data Collection:

First, you need to extract all customer order data from the company's database for the past year. This data should include information such as order date, customer country, purchased products, etc.

2. Screening and analysis:

Use Excel or a similar data analysis tool to filter out multiple orders from the same country. This way, you can see which countries are the company's main markets. Further analyze the purchase frequency and total amount of these countries to find out the company's core customer base.

3. Market positioning:

Based on this data, you can clearly see which countries have the greatest demand for your products or services. Therefore, these are the countries where you should focus your advertising.

4. Notes:

This step only shows past data. The market is changing, so you need to combine other methods to ensure the accuracy of advertising.

☑ A complete review of our own website: Refer to the country performance of our own website GA4.

Website traffic data is another window to reflect market demand. And your own data is often more convincing. Open the website analysis tool and check the website traffic data. In GA4 or other analysis tools, find the data of the country of origin of traffic. Which countries have the highest traffic share? These countries are also your potential markets.

1. Data acquisition:

Use Google Analytics 4 or other website analysis tools to obtain website traffic data. These data should include indicators such as visits, dwell time, and bounce rate.

2. Filter key information:

Check the data on the countries of origin of traffic to see which countries have the highest number of visits. This reflects where the people who are most interested in your products or services are coming from.

3. Compare with sales data:

Compare your website traffic data with your sales data to see which countries have the highest conversion rate of visitors to customers. These countries may be potential high-quality markets.

4. Develop a strategy:

Based on this data, you can develop more targeted advertising strategies, such as targeting certain countries.

☑Where have your peers gone? Use website analysis tools to check the traffic distribution by country of your peers.

Knowing yourself and your enemy will ensure victory in every battle. Knowing in which countries your competitors perform better may help you discover some overlooked treasure markets. Your competitors’ market shares and strategies can help you find gaps in the market.

1. Select the tool:

Use website analysis tools such as SEMrush, Ahrefs, etc. to view competitor traffic data. These tools provide detailed website analysis and ranking information.

2. Analyze the data:

View the traffic share and sources of your competitors in various countries to understand which countries they perform better in. This can help you find potential markets that your competitors have not yet fully developed.

3. Develop a differentiation strategy:

Based on competitor data, you can develop a different advertising strategy than your competitors to attract people who are not interested in your competitors’ ads. For example, you can choose to run ads in countries that your competitors ignore, or develop different advertising content or channel strategies for the same country than your competitors.

☑Market research: Consider the cultural background and consumption habits of the target market.

When choosing a country to advertise in, it is important to understand the cultural background and consumption habits of the target market, as they directly affect consumers’ purchasing decisions and advertising effectiveness. Having a deep understanding of these can help you better formulate advertising strategies and avoid adverse effects caused by cultural differences or misunderstandings.

1. Cultural background analysis:

Study the cultural values, beliefs, customs, etc. of the target market to understand the local people's way of thinking, behavioral habits and preferences.

Consider the education level and social class of your target market to better tailor your advertising content and target audience.

2. Insights into consumer habits:

Gain in-depth understanding of the purchasing habits of consumers in the target market, including purchasing channels, purchase timing, preferred brands, etc.

Understand what consumers want and need from your product, and the price range they are willing to pay for it.

3. Develop an adaptive strategy:

Based on the analysis results of cultural background and consumption habits, adjust the advertising strategy, including advertising theme, language style, visual elements, etc., to better resonate with the target audience.

Consider using localized elements or language in your advertising to increase relatability and credibility with your target market.

4. Continuous Market Research:

Conduct market research regularly to understand changes and trends in the target market so as to adjust advertising strategies in a timely manner to adapt to market changes.

☑ Develop budget and delivery plan:

According to the competition situation, market size and expected advertising effect of the target market, a reasonable budget is formulated. At the same time, factors such as advertising channels, advertising frequency and budget allocation are considered to ensure the smooth implementation of advertising.

1. Set a budget:

According to the company's financial situation and market potential, set a reasonable budget for advertising. The budget should take into account the investment in advertising channels, production costs, staff salaries and other aspects.

2. Develop a launch plan:

Determine the channels and platforms for advertising, such as social media, search engines, email marketing, etc. Develop specific advertising plans based on different channels and platforms. Plan the frequency and schedule of advertising to ensure that the ads can reach the target audience and get better exposure during the peak sales season.

3. Allocate Budget:

Allocate a reasonable share of the budget to different channels and platforms based on their characteristics and expected effects. Avoid concentrating most of the budget on a few channels or platforms and ignoring other potential marketing opportunities.

4. Monitoring and adjustment:

During the advertising process, we continuously monitor the advertising effects of various channels and platforms, and adjust budget allocation and delivery plans based on actual results. Through continuous optimization and adjustment, we can improve the efficiency and effectiveness of advertising.

☑ Create multilingual advertising content:

For different countries or regions, create advertising content that conforms to local customs. Multilingual versions of advertisements can better reach the target audience and improve advertising effectiveness. At the same time, pay attention to the simplicity and clarity of advertising content, and avoid using words or expressions that may cause misunderstanding.

1. Determine the target language:

Determine the language versions of your advertising content based on the common languages of your target market and your budget. Make sure that the language version you choose can cover most of your target audience.

2. Content Creation:

Create concise, clear and attractive advertising content that emphasizes the unique selling points and advantages of the product. Make sure the content is consistent with the culture and consumption habits of the target market.

3. Translation and localization:

Choose a professional translation company or translator to translate the advertising content to ensure the accuracy and fluency of the language. At the same time, take into account the culture and habits of the target market and make appropriate localization adjustments.

4. Adaptive adjustment:

Adaptive adjustments are made to the advertising versions in different languages according to the characteristics and needs of the target market. This may include adjusting the advertising theme, visual elements, promotional information, etc. to better attract the attention of the target audience.

5. Testing and optimization:

Before releasing advertising versions in different languages, conduct small-scale tests to understand the audience's reactions and feedback. Optimize and adjust based on the test results to improve advertising effectiveness.

6. Continuous Updates:

As the target market changes and trends, we regularly update advertising content to keep it in sync with market demand. At the same time, we continuously monitor the advertising effects of different language versions for further optimization and adjustment.

☑Continuous monitoring and adjustment:

During the advertising process, it is crucial to continuously monitor various data indicators. By real-time monitoring and analyzing data indicators such as click-through rate, conversion rate, ROI, etc., you can understand the advertising effect and adjust the strategy in time. If you find that the advertising effect in some countries is not good, you can adjust the bid ratio or suspend the advertising in time; on the contrary, if the advertising effect in some countries is particularly good, you can consider increasing the budget or increasing the bid ratio. Continuously optimizing and adjusting advertising strategies can ensure the maximum effect of advertising.

※ Finally, let’s summarize

There are many factors to consider when choosing a country to place an advertisement. By referring to the country data of the company's previous customers who placed orders, the traffic data of its own website, and the country distribution of traffic from peers, we can better understand the target market and formulate appropriate advertising strategies. At the same time, we should also pay attention to other factors such as the cultural background, consumption habits and market demand of the target market. Finally, formulating a reasonable budget and delivery plan is the key. I hope these simple and practical methods can help you achieve greater success on the road of foreign trade!

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