How to make foreign trade websites receive a large number of high-quality inquiries

In today's globalized market, foreign trade websites have become an important platform for companies to display their image and promote their products and services. However, how to make foreign trade websites receive a large number of high-quality inquiries has always been an important issue for companies. This article will reveal the secrets of how to make foreign trade websites receive a large number of high-quality inquiries through the following aspects.

1. Websites can basically be divided into several categories

Foreign trade websites can be basically divided into two categories: display websites and marketing websites. Display websites are mainly used to display corporate information and products, while marketing websites focus on the marketing function of the website, by optimizing the website structure and content, improving the website's search engine ranking, and attracting more potential customers.

2. Several essential factors for getting inquiries on your website

Website content quality: The website's content should be original, valuable, relevant to the product or service, and meet the needs of potential customers.

Search Engine Optimization (SEO): Improve the website's search engine ranking and attract more potential customers through reasonable keyword optimization and page optimization.

Website user experience: The design and structure of the website should conform to user habits, facilitate users to browse and find information, and improve user experience.

Website Social Media Marketing: Connect with potential customers through social media platforms, share valuable content, and increase website awareness and exposure.

3. Keywords can usually be divided into several categories according to their functions

According to their functions, keywords can be divided into three categories: core keywords, long-tail keywords, and related keywords. Core keywords refer to keywords that can directly express the theme of the website, such as "electronic products"; long-tail keywords refer to keywords that can expand a large number of search needs, such as "electronic product wholesale"; related keywords refer to keywords related to the theme of the website, such as "electronic product exhibition".

4. What are the conversions in foreign trade website optimization?

Foreign trade website optimization is mainly transformed from the following aspects:

Goal conversion: Set clear target conversion rates, such as increasing website traffic, improving website sales, etc.

Traffic conversion: Increase the number of potential customers and exposure by increasing website traffic.

Inquiry conversion: Improve the inquiry rate and quality of potential customers by optimizing website structure and content.

Order conversion: Improve the website's order conversion rate by optimizing the website's order process and payment methods.

In summary, in order for foreign trade websites to receive a large number of high-quality inquiries, it is necessary to focus on internal and external optimization and marketing promotion of the website. Start from the website content quality, search engine optimization, user experience and social media marketing to comprehensively improve the quality and popularity of the website. At the same time, reasonably select keywords and perform targeted optimization to improve the website's conversion rate and inquiry quality. Through continuous improvement and optimization, the long-term and stable development of foreign trade websites can be achieved.