Group Warfare Strategies Fully Explained: How to Go from Beginner to Master, Have You Really Mastered It?

1. The difference between group sites and station groups

• The concept of a station group: a person registers dozens or hundreds of domain names, binds the same set of programs, and automatically collects and generates a batch of websites. This is a station group. It is like sending large quantities of small advertisements on the Internet.

• Group station: One person builds a website and finds that the effect is good, then uses the same method to build a batch of websites, which is called group station. It is similar to opening multiple chain stores on the Internet, with unified supply chain, management and staffing, but occupying different locations and receiving different traffic entrances, such as boutique group station.

2. Enterprise website layout strategy

“1+N cluster mode”

• “1” represents the official website of the company, which must have a dominant domain name, a grand interface and simple product display, such as the official websites of Apple and Huawei.

• "N" represents N websites used for search engine marketing, the purpose of which is ranking, attracting traffic and conversion, i.e. marketing websites. This model is 1 brand official website + N marketing websites.

3. How to create multiple websites

Case Study:

Take the Wuhan home appliance repair company as an example. It has many businesses and it is difficult to set keywords. The "1+N group station model" is adopted. One official website optimizes Wuhan home appliance repair and its derivative words, and N marketing group stations optimize segmented business words, such as Wuhan Haier refrigerator repair, Wuhan Gree air conditioner repair and other stations, breaking down the goals and achieving keyword coverage for the entire industry.

4. N Marketing Website Positioning Methods

1. Regional positioning: do well in one city first, then copy the model to surrounding cities. For example, Yiyingbao Information Technology (Beijing Co., Ltd.) first optimized Beijing-related keywords, then copied the experience to cities such as Dongguan and Foshan, achieving good rankings and doubling the number of inquiries.

2. Category positioning: separate the company's products or services and build websites for each. For example, for laptop repair, build a website for each brand; for catering training, build websites for different categories. Aggregate content around one category to easily get rankings.

3. Demand positioning: Position the website according to the diverse needs of users. For example, in the SEO industry, different websites or second-level domain names are created according to user needs; in the honey industry, a website "the role and efficacy of honey" is created to attract traffic. Similar situations also exist in the black wolfberry industry.

5. How many websites should be built for one project?

1. Initial start-up suggestions: People with strong execution ability should start first, and then do it in large quantities if the effect is good. In the early stage of the project, based on staffing, it is recommended to have ten websites, three people in a group, including one SEO technician and two editors, and the operation cycle is 3-4 months. If the company has many people and the project is urgent, multiple groups can operate at the same time.

2. SEO technicians' job content: including website construction, template debugging, site optimization, keyword layout and other one-time tasks, completing ten website-related work within 3-4 months.

3. Editor's work content: Update high-quality content in the first month to promote inclusion and friendliness. Then, according to the SEO technical arrangement, extract long-tail keywords from the long-tail keyword database for editing and publishing. The team sets up a QQ group. SEO technology reports on the website status every day, and gradually increases the ranking words and website traffic from the content release volume, inclusion volume, etc.

6. The difference between marketing websites and corporate websites

1. Official website of the company: The domain name website printed in corporate brochures and other places is the official website. We hope that all parties can understand the company through it. The functional requirements are mostly for display and introduction. The boss requires it to be grand and beautiful, but it often conflicts with SEO optimization standards. Some SEO operations will affect the brand image.

2. Marketing website: To overcome the above difficulties, it is designed for SEO. Its function is SEO ranking and customer conversion, which is different from the brand image positioning of the official website. A company has only one official website, but there can be multiple marketing websites, which exist in search engines with different keyword rankings to attract customers for the head office.

7. Marketing website planning

Template selection suggests that mobile search traffic exceeds PC, and SEO needs to consider the mobile end. There are two types of website templates: PC + mobile and responsive. Marketing websites recommend using responsive templates, which only require binding the main domain name to increase the inclusion of the entire website, while PC + mobile templates may not be well included in the PC domain name.

Marketing website homepage optimization "nine modules"

1. Top navigation: Place the welcome message on the left and key links such as the site map on the right.

2. Header: Place the company logo, positioning or slogan on the left, and contact information or WeChat QR code on the right.

3. Main navigation: includes home page, product center, etc., and keywords can be added, such as Shenzhen SEO home page, etc.

4. Slides: Usually three slides are placed, showing products, companies, cases and qualifications, etc.

5. Product display: Multi-dimensional classification with keywords on the left, product pictures on the right, adding ALT and TITLE tags to help with inclusion.

6. Advantage display: Use pictures to show the company's advantages or product selling points, with the layout in line with reading habits and accompanied by relevant pictures.

7. Case display: On the left is the case menu, and hovering the mouse over the right side will display the corresponding page.

8. Partners: Includes friendly links and partners.

9. Footer: Display QR code, keywords and other important company information. The homepage is designed as an F-shaped structure, and the column page is an inverted F-shaped structure. Descriptions and related article links are added, and product images are added with ALT tags.

8. Suggestions for optimizing product pages on marketing websites

The optimization considerations are URL, keywords, and page optimization.

1. URL: The standard structure is www.xxx.com/pruduct/id.…, pruduct can be replaced or abbreviated according to the industry.

2. Keywords: The keywords of the product page are equal to the title. The title includes the product name, search terms, attributes, extended words, etc., as shown in the case of a certain projector.

3. Page optimization: Focusing on product details, it is carried out from five aspects: pictures and texts, multiple modules and multiple sentences, multi-dimensional descriptions, related recommendations at the end, and content with anchor text.

IX. Website Content Processing

1. What content to post

In the first stage, they just released whatever was available, lacked SEO awareness, and customized product numbers, which were only used as display platforms. This did not conform to search marketing logic, such as the case of a tile distributor.

In the second stage, the market will publish whatever its peers have. This is effective in the early stage, but it is difficult to surpass peers. This can be overcome by upgrading the segmented positioning and content format, such as focusing on the villa decoration field or using video format.

In the third stage , we publish what users need and show it to search engine users. We also mine business-related words from the perspective of expanding our own business categories and solving user problems, such as flooring and tile websites and honeycomb honey cases.

2. How to send

In the first stage, one person is responsible for a website, from acquiring to publishing content. SEO specialists are effective in the early stages but it is difficult for them to serve as editors for a long time.

In the second stage, two people were responsible for two websites, and SEO technology and editing worked together. The technology was responsible for site optimization, etc., and the editor matched the content according to the keyword library for publication.

In the third phase, three people were responsible for ten websites. SEO technology was responsible for website construction and on-site optimization, establishing a keyword library, and collecting and organizing materials. The keyword library was established in two stages: target-oriented long tail and marketing-oriented long tail. The materials came from new media and could be collected and established through tools.

10. The role of external links in websites

• General external links are dead: "Content is king, external links are queen" was popular, but after Baidu's algorithm update, general external links are basically dead. General external links are external links with no actual recommendation, such as forum signatures with links, etc. Most of the external links that were once pursued are now general external links and are ignored by search engines.

• Friendly links are immortal: Friendly links have had high weight since the beginning of the Internet. The principle is similar to the citation of academic papers. The mutual citation and recommendation between websites are friendly links, which are valuable and even more precious when general external links are dead.

11. Obtaining friendship links in group battles and matters needing attention

When obtaining friendly links , do not directly connect your multiple websites. If they belong to the same company name or the same server IP, you can find friendly links from others separately.

Note:

• Different IPs: key sites use domestic IPs for filing, and most group sites use Hong Kong or US IPs.

• Different company names: Do not write the same company name in multiple website titles.

• Template sharing: Several sets of templates can be shared because search engines mainly look at content.

• Different content: Content should be published according to their respective positioning and cannot be similar or identical.

• Reduce the number of interconnected sites: Reduce the direct interconnection of home pages as much as possible, and adopt the sprocket model in which the site links to the home pages of other sites.

12. Group Battle Sprocket Principle

1. Core principles and practices

• In-site site creation: Create an in-site site for each website, which can both enhance authority and serve as a resource site.

• Website distribution and optimization The website is distributed on different IPs, optimizing different keywords, and has similar but different contents.

• Grouping of cluster sites: sprockets are formed within the group, and there is no interference outside the group to avoid the risk of demotion.

2. Full site links and closed loop

The internal site links to the homepages of other sites in the group, forming a special closed-loop wheel to improve the website weight. For example, there are 100 websites, 5 sites in each group, and they are numbered and operated in a sprocket manner. Each internal site brings a weight of X to the homepage of this site. Then, through the sprocket operation, the weight of each site is increased by X*N (N is the number of group members).

In short, group battle is a comprehensive network marketing strategy, covering the difference between group stations and station groups, corporate website layout planning, multiple website construction methods, marketing website positioning and planning, content processing strategy, the role of external links and group battle sprocket mode and other key aspects. Through in-depth understanding and practice of these key points, enterprises can better layout on the battlefield of network marketing and improve the ranking, traffic and conversion effect of websites. Whether for novices or experienced practitioners, they need to constantly learn and optimize these strategies to adapt to the ever-changing network environment and user needs. I hope that the group battle strategy described in this article can provide you with powerful guidance and inspiration, help you achieve better results on the road of network marketing, and achieve continuous growth and development of your business. Let us use the group battle strategy together to open up a broad world of our own in the world of the Internet, meet more opportunities and challenges, and create a more brilliant future. Are you ready to meet the changes brought about by group battles? Take action now!