A brief introduction to website revamping

What is a website revision? The website revision mentioned here does not include simple changes in the page style, but only refers to changes in the original page URL, such as changing the domain name, modifying the URL structure, etc.

Website Redesign Notes

As for search, it is not recommended to change the domain name or the original page URL during the website revision process. As long as you do this, the website display and inclusion may be affected. The size of the impact depends mainly on how to operate. Here are a few things to note during the revision process:

① Once again, try not to change the URL when redesigning the website, and try to have a unique URL for each page.

② There should be rules to follow for new and old URLs.

③ Make 301/302 redirects between the new and old URLs, and it is recommended to maintain the relationship.

④ Replace the link pointing to the old URL in the new page and try to modify it to point to the new URL.

⑤ Submit the revision rules in [Bai Search Resource Platform] - [Website Revision Tool] in a timely manner.

⑥ Check the broken links on the new page and submit them to the broken link tool in time.

How to use [Bai Search Resource Platform] - [Website Redesign Tool]

Why use the revision tool? When a site's domain name or directory changes, if you want Baidu to quickly index the new links after the change to replace the old links, you need to use the website revision tool to speed up Baidu's replacement of the old and new links that have been indexed, so that the new links can be displayed faster in the search results.

1. Change domain name

Only the domain name has changed, and the directory structure has not changed. You can add the two domain names before and after the revision in the "Add Revision Rules" - "Site Revision" of the website revision tool and submit them.

Note: The submitted front and back domain names must be different.

2. Directory structure revision

The domain name or directory structure has changed, such as www.a.com/a becoming www.a.com/b, or www.a.com/c becoming cacom. You can submit the new and old directory regular expressions in the "Add Revision Rules" - "Rule Revision" section of the website revision tool. For details on how to write regular expressions, see "Regular Expression Format Instructions".

3. Some URLs have been revised

When only some URLs of the website have been revised, or the rule verification submitted in the first two ways fails, you can submit the URL to the file.

Things to note about website redesign tools

1. The revision of website content or page structure does not require the use of website revision tools, but resources need to be submitted in a timely manner through the link submission tool

2. The chaotic jumps between the new and old content will affect the website revision. Whether changing the domain name or directory structure, it is necessary to ensure that the new and old URLs follow a regular pattern.

3. How to redirect old and new links in the revision rules? New and old links can be redirected using 301/302 redirects. Try to keep the redirect relationship for more than 3 months.

4. After the website submits the revision rules, the revision will take effect in the website revision tool within 12-48 hours. The replacement cycle of old and new links in the search results is uncertain, based on the different levels of user attention to the page.

5. The jump relationship cannot be cleared immediately after the revision is completed. It is recommended to keep the jump relationship for at least three months until the traffic of the new site is completely stable and the website avoids the problems mentioned in the reasons for verification failure.

The website revision tool is applicable to old links before the revision that have been included. For old links that have not been included, there is no need to submit the website revision to accelerate replacement.