Google SEO: 23 Proven Google Ranking Factors for 2023

As search engine optimization (SEO) becomes increasingly important in internet marketing, it becomes essential to understand Google’s ranking factors. In 2023, we have witnessed multiple updates and changes to the Google algorithm, but some factors still largely influence a website’s ranking. Here are 23 proven Google ranking factors:

1. Site structure: A clear, easy-to-navigate site structure is essential for improving user experience and Google's crawling efficiency.

2. Page loading speed: As users' requirements for website speed increase, page loading speed has become an important factor in Google ranking.

3. Mobile friendliness: With the increasing usage of mobile devices, whether a website is mobile-friendly has also become a ranking factor.

4. Domain name authority: The authority of the domain name has a significant impact on the ranking of the website.

5. External links: High-quality external links can improve your website’s authority and ranking in Google.

6. Internal links: A reasonable internal link structure helps Google better understand the content and theme of the website.

7. Page content quality: Providing unique and valuable content is the key to improving website rankings.

8. Keyword density: Moderate keyword density can help Google understand the theme of the page, but excessive use may be regarded as keyword stuffing, which will reduce rankings.

9. H tags: Correct use of H tags (such as H1, H2, etc.) can help Google understand the structure of the page and the importance of the content.

10. ALT text: Adding ALT text to images can help Google understand the content of the image, which is helpful for the accessibility and ranking of the website.

11. Credibility of the website: Improving the credibility of the website by using SSL certificates, privacy policies, contact information, etc. can help improve rankings.

12. Social Media Sharing: Social media sharing can increase the visibility and authority of your website, thereby improving Google rankings.

13. User behavior data: Google will consider the user's behavior data on the website, such as click-through rate, browsing time, etc., to judge the quality and relevance of the website.

14. Geographic location: Geographic location is becoming increasingly important for local search results. If your website is relevant to the user’s geographic location, make sure to include this information in your content.

15.HTTPS encryption: Using HTTPS encryption can improve the security and trust of the website and help improve rankings.

16. Page update frequency: Regularly updating page content can show the activity and relevance of the website, which helps improve rankings.

17. Crawl frequency of important pages: Make sure Google can crawl and update your important pages frequently to show that they are active and relevant.

18. Meta description tag: The meta description tag helps Google understand the content of the page and may be displayed in search results, affecting click-through rate.

19. URL structure: A clear and meaningful URL structure helps improve user experience and Google's crawling efficiency.

20. Page Title: Page title is an important factor for SEO, it should concisely describe the content of the page.

21. Friendly URLs: Friendly URLs can improve user experience and Google’s crawling efficiency.

22. Website Scalability: Ensure that the website can easily expand and adapt to future changes to maintain its stability and relevance.

23. Continuous optimization: Continuously tracking and analyzing SEO data and optimizing as needed can help you stay ahead in Google's rankings.

In general, in order to get a good ranking in Google, you need to pay attention to these factors and optimize them. At the same time, be careful not to over-optimize, so as not to be considered by Google as violating its algorithm rules. With a reasonable strategy and continuous efforts, you can improve your website's ranking and get more traffic and conversions.

The picture resources are from the Internet. If there is any infringement, please contact 400-655-2477