Company website revision strategy: how to balance user experience and search engine ranking

There are many key aspects in the process of redesigning a company's website, including the impact of search engine inclusion, rapid revision, website layout revision, domain name change, static page links, website construction company selection, and the choice of revision method. We will provide you with practical suggestions to help you maintain and improve your website ranking during the revision process. If the link to the content has changed after the website is revised, the search engine may have entered the original URL, but once it is changed, the search engine cannot find the original content, which may reduce the inclusion and affect the ranking. However, in many cases, we have to change the content due to the overall consideration of the website, but what should we do if we encounter such a situation? Find a professional website construction company in Jinan for a rapid revision! Yiyingbao website construction system has ten years of experience in website construction and revision services for customers! We have made a revision summary from the following aspects, and hope it can help you!

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1. What are the current effects of search engines on the inclusion of revised websites, and how should they be revised?

Search engine crawlers rely on the stability and regularity of websites for indexing. Website redesigns, especially major changes to content and structure, may cause search engines to re-evaluate the website, temporarily affecting the site's inclusion and ranking. Therefore, during the redesign process, the original URL structure and some content should be retained as much as possible, while ensuring that the new design and content are more in line with user needs and improve user experience. For situations where the URL must be changed, a 301 redirect should be used to tell the search engine the new URL location.

2. Rapid website revision

Rapid redesign means making major changes to the website in a short period of time. This may cause search engines to be unable to crawl and index the new content in a timely manner, and if a large number of dead links are generated, it will have a negative impact on the website's ranking. Therefore, it is recommended to back up the old website data in advance when performing a rapid redesign, and ensure that the new website structure and content can be quickly included in the search engine.

3. Website layout revision

A layout redesign mainly involves the visual design and user experience of the website. It is important to maintain a clear navigation structure so that both users and search engine crawlers can easily find the information they need. Responsive design is also an important consideration to ensure that the website displays well on a variety of devices.

4. Domain Name Change

Domain name change is one of the factors that has the greatest impact on search engine rankings. If possible, try to avoid changing domain names. If you must change, you should inform search engines of the new domain name in advance through 301 redirects ( how to set a 301 redirect for a link on a website to another link ? ), setting up search engine site maps, resubmitting the website to search engines, etc., to minimize the impact on rankings.

5. Changes to static page links

Changes to static page links will also affect search engine inclusion and ranking. If you must change the link, it is recommended to use a permanent redirect (301 redirect) to guide the search engine to find the new link address. Yiyingbao website building platform can customize the static link URL structure to keep it consistent with the original website. Click to view the steps . How to customize the URL rules of the detail page of a responsive website? At the same time, update the site map and submit the changes in search engine management tools such as Google Search Console or Baidu Webmaster Tools so that search engines can re-index the new link as soon as possible.

6. Should I choose a website building platform or customize it?

Whether to choose a website building platform or custom development depends mainly on the company's needs and budget. Website building platforms can quickly build websites at a low cost, but may sacrifice some personalization and performance. Custom development can better meet personalized needs, but it is costly and has a long development cycle. When choosing, you should weigh the long-term and short-term SEO strategies and the company's business needs.

Redesigning a company website is a complex and strategic undertaking. When considering a redesign, we need to keep in mind the importance of user experience and search engine rankings. By maintaining and improving the user experience and adopting the right SEO strategies, we can minimize the impact of the redesign on website rankings while taking advantage of the redesign to improve the overall performance of the website and its performance in search engines.

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