Super practical! Foreign trade must have 8 browser plug-ins, do not use how to spell over others?

Google Chrome is the most commonly used browser for foreign trade people. It has many useful plug-ins, which can not only help us find many foreign customers, but also improve our work efficiency!

Today I’d like to share with you some particularly useful ones.

When we visit a website and want to find the emails and phone numbers of all the contacts on this website, just install Hunter!

For example, a foreign trade salesman wants to develop customers in the LED Display industry. If he finds the company www.abc.com, then abc is his potential customer. If he wants to develop this customer, he must first find the contact email address before he can proceed to the next step. At this time, just click the left button, and Hunter will automatically obtain the contact information of the owner of this website, including name, phone number, email address, etc.

This also applies to SEO practitioners who are creating external links. First, use keywords to search for a wave of guest post websites, then organize these website domains one by one into an Excel spreadsheet, and then use Hunter to copy the name, phone number, email address, etc. of the other party’s webmaster into the Excel spreadsheet to carry out the first round of the marketing funnel.

Similarweb can analyze the overall traffic of a domain name, including the other party’s main market, main traffic channels, keywords used, etc.

1. Check your competitors’ overall traffic and rankings

We can analyze the total traffic of competitors, including its global ranking, country ranking, directory ranking, as well as the approximate traffic per month, website bounce rate, website dwell time, number of website page views, etc., to quickly understand the situation of a company's website.

2. Check the competitor traffic market

We can analyze our competitors’ top five traffic countries, guess their main markets, and then further confirm them based on customs data.

For example, the website Russia Today, we found that this website ranks 355th in global traffic on Similarweb. The website bounce rate is 67%, and the average visitor browses 2 pages and stays for 2 minutes. Its top five visitors are from Russia, the United States, Germany, France, and Ukraine. The main traffic channels are direct traffic and referral traffic.

3. Analyze competitor traffic channels

The traffic here includes Direct traffic, Referral traffic, Search traffic sources, Social traffic, Email traffic, Display traffic, etc.

Wappalyzer is a powerful and very practical website technical analysis plug-in.

Through this plug-in, we can analyze the platform architecture, website environment, server configuration environment, programming language and other parameters adopted by the target website.

It is generally used to analyze whether the other party’s website uses WordPress, Shopify, Wix, Magento, etc., whether Google Analytics, Facebook Pixelbook, iMessenger and other chat plug-ins are installed, to determine whether the other party’s website has special technology or operation management. If the other party has installed these, it usually means that the boss of this company understands operations better or attaches more importance to operations.

Function 1 : It can show which theme is installed on the Shopify website of your peers or customers.

We can also check which plug-ins our peers or customers have installed, and we can also track the Shopify website. When the other party updates New Items, your email will be notified immediately, and you will know that your peers have launched new products.

The second function : It can view a lot of information about products on the websites of peers or customers.

Including the launch time and price, you can also check the other party’s best-selling products, the best product launch time, sales time, life cycle, whether the price has been reduced, etc.

It is a bit like the function of the time machine on www.archive.org. If you know the R&D time of the other party's product, which is half a year, you can release the product in advance, carry out various marketing activities, and seize the market.

Function 3: We can examine the operating time of competitors’ websites.

For example, the last product release on a certain website was 3 months ago, which means that the new product development took at least 3 months, etc. If we continue to dig deep into the Shopify Inspector tool, we can analyze a lot of things.

As the name suggests, this is a keyword research tool. The biggest advantage of this tool is that it can display the global monthly search volume and CPC advertising cost of the keyword you searched in the browser search box.

Based on this, you can judge whether the keyword is worthy of Google advertising (for example, if the monthly search volume is less than 20, it is not recommended to place advertisements), and whether it is worthy of SEO optimization (for example, if the monthly search volume is more than 5,000, it is not recommended to do SEO ranking).

The Google map function is also very powerful. It can be directly connected to Google Maps, which also has a large number of buyers.

At present, many people are not used to using this method. Those who are interested can try it. The buyer information here is very accurate. After finding the buyer information, you can use customs data to make judgments and verifications.

It is a grammar tool that every foreign trader should have. It can check your English spelling, grammar, punctuation, etc. Use this tool to correct your homework after writing a paragraph of English, so as to avoid sending a lot of typos to buyers, which will leave an "unprofessional" impression.

The second advantage: it can be combined with Word documents in office software. For example, if a company wants to sign a business contract with a customer, it can also edit the lines directly in the Word document.

It is understood that some people are accustomed to finding foreigners to correct grammatical errors on outsourcing platforms such as Fiverr and Upwork. In fact, they will also use the Grammarly tool to filter it first, and then make manual modifications.

When this tool was first used, it was a to-do list plug-in. You could list the things you had to do every day and press the enter key to cross them out when you completed them.

Later I discovered that it is also a browser plug-in wallpaper, which gives you a beautiful landscape picture every day, and it is also a chicken soup for the soul plug-in, which recommends you a beautiful English chicken soup every day.

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