Foreign trade websites under the influence of AI: Analyzing the "intelligent" factors behind Google's demotion

Release Date:2024-04-22

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Foreign trade websites are experiencing Google demotions. Is AI the driving force behind this? This article deeply analyzes the impact of AI on search engine optimization, reveals AI factors that may cause demotions, and provides coping strategies.

1. The role and function of AI in search engines

【AI Empowers Search Engines】 With the advancement of technology, artificial intelligence (AI) has been widely used in the core functions of search engines, such as content understanding, link analysis, and user experience evaluation. Through deep learning, natural language processing and other technologies, AI enables search engines to more accurately identify web page topics, judge content quality, and understand user intent, thereby improving the relevance of search results and user experience.

2. Three reasons why AI may cause foreign trade websites to be demoted

[Algorithm Updates and Adaptability Issues] Google regularly updates its algorithms to improve the quality and fairness of search results. AI-driven algorithm changes may cause some foreign trade websites to be demoted due to their failure to adapt to the new ranking rules in a timely manner. For example, AI algorithms may be more sensitive to problems such as over-optimization, low-quality content, and poor user experience, and once identified, a penalty mechanism will be triggered.

[AI's strict judgment on content quality] AI's judgment standards for content quality are becoming increasingly strict, especially for foreign trade websites, whose content must simultaneously meet the language habits, cultural background and information needs of target market users. If a website has a lot of machine translation traces, identical content, and lacks depth or value, AI is likely to judge it as low quality, resulting in a demotion.

[AI-identified link anomalies and cheating behaviors] AI has enhanced its ability to monitor and analyze link ecology, and can quickly identify cheating behaviors such as purchasing links, batch generating junk external links, and hiding links. Once a foreign trade website is involved in such operations, it is very easy to trigger AI's anti-cheating mechanism, causing the search engine's trust in it to decrease, and then cause a demotion.

3. Strategies and suggestions for foreign trade websites to deal with the impact of AI

[Keep up with algorithm dynamics and continuously optimize the website] Foreign trade website operators should pay close attention to Google algorithm updates, understand the specific requirements of the new algorithm for various website indicators, such as content originality, page loading speed, mobile friendliness, etc., and adjust optimization strategies in a timely manner to ensure that the website complies with the latest ranking rules.

[Create high-quality, user-oriented content] Use professional translators or Google's neural intelligent translation system for manual translation to avoid semantic errors and stiffness caused by machine translation. Focus on the needs of target market users, create in-depth, unique and valuable content, and improve the readability, practicality and attractiveness of the content to meet AI's evaluation criteria for high-quality content.

[Build a natural, authoritative link profile] Abandon any link building methods that may be considered cheating, and focus on obtaining natural links from authoritative and relevant websites. Actively participate in industry communities, publish guest posts, and carry out brand cooperation to steadily improve the quality and diversity of the website's links and win the trust of AI.

4. AI is not the culprit for the demotion, but a catalyst for improving website quality

Although the application of AI in search engines may cause some foreign trade websites to suffer a demotion, it is essentially a reinforcement of search engine fairness and user satisfaction. Foreign trade websites should actively adapt to the requirements of the AI era, turn challenges into opportunities, and achieve a harmonious dance with AI algorithms by improving content quality, optimizing user experience, and following link building standards, so as to remain invincible in the fierce international competition.

If you have any questions about the construction and operation of foreign trade websites, welcome to contact Yiyingbao Technical Customer Service WeChat: Ieyingbao18661775736, and the staff will answer you wholeheartedly!