New Global Marketing Strategy for the "New Three Kinds" Industry: Market Share Expansion and Multilingual Website Promotion

Release Date:2024-08-06

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In today's globalized world, the "three new things" industries - new energy vehicles, lithium batteries and photovoltaic products - are developing at an unprecedented speed. In order to stand out in this wave, companies must carefully build a comprehensive and precise global marketing strategy.

First of all, it is crucial to identify the target market. Companies need to conduct in-depth research on market demand, consumer habits, and policies and regulations in different countries and regions to identify the most promising market areas. On this basis, they should formulate market positioning strategies that conform to local culture and consumer psychology to ensure that products and services can accurately meet the needs of target customers.

Product differentiation is also an important part of global marketing that companies cannot ignore. According to the characteristics of different markets, adjust product lines, functional configurations and pricing strategies to provide products that better meet local market needs.

1. Expansion of global market share

In terms of new energy vehicles, according to data from Cui Dongshu, secretary-general of the China Passenger Car Association, China's share of the global new energy vehicle market will reach 65% from January to June 2024, ranking first in global production and sales for eight consecutive years, highlighting China's leading position in this field.

In the field of lithium batteries, my country has been the world's largest lithium battery consumer market for five consecutive years. In 2021, China's share of the global lithium-ion battery market was about 59.4%, demonstrating its strong market influence. At the same time, China's lithium battery industry development index continued to grow, and its power battery production capacity accounted for 70% of the world, demonstrating China's production strength.

Looking at photovoltaic products, my country's photovoltaic module production capacity accounts for a considerable proportion of the global total production capacity. It is worth mentioning that since 2011, China's share of global photovoltaic module production has remained above 60%, and by 2022 it has exceeded 84.8%. This data fully demonstrates China's dominant position in the global photovoltaic market.

2. Construction of global marketing strategy

When building global marketing strategies for the “new three” industries, enterprises need to comprehensively consider factors such as market demand, production capacity layout, policy environment and international trade relations. Specific strategies include:

In-depth market research and positioning: Study the characteristics of each target market to determine the market with the greatest development potential, and adjust product positioning and marketing strategies based on market demand.
Implementation of localization strategy: Establish a localization team, deeply understand and integrate into the local culture, legal and business environment, and build close relationships with local partners to leverage their resources to expand the market.
Brand building and promotion: Use international exhibitions, industry seminars and other activities to increase brand awareness, and use digital marketing tools such as social media and search engine optimization to enhance brand influence.
Optimize supply chain and logistics: Build an efficient global supply chain network to ensure fast and accurate delivery of products, while optimizing logistics management to reduce transportation costs and improve customer satisfaction.
Risk management and compliance assurance: We closely monitor international trade trends and policy changes to flexibly adjust export strategies and ensure that products comply with the regulations and standards of target markets to avoid trade barriers and disputes.

3. Innovation in Customer Acquisition Strategies

After clarifying the target market and product positioning, how to effectively acquire customers becomes the key. Online channels such as social media marketing, search engine optimization and content marketing are effective means to attract potential customers. At the same time, participating in international exhibitions and industry exchange activities can also directly contact potential customers and enhance brand awareness.

4. The Importance of Multilingual Website Construction

In the context of globalization, multilingual websites are crucial for the "new three things" enterprises. They not only help enterprises to effectively communicate with potential customers across language and cultural barriers, but also enhance users' trust and sense of belonging by providing localized content and services, thereby increasing conversion rates. During the construction process, the accuracy and cultural adaptability of the translation should be ensured, and the aesthetic habits of the target market should be considered to provide the best user experience.

5. Integrate overseas marketing strategies

The success of overseas promotion requires the integration of multiple promotion methods including social media marketing, search engine optimization, content marketing, paid advertising, email marketing and partnerships, etc. These methods can quickly increase the exposure of the company and effectively reduce costs while increasing visibility and influence.

VI. Ways to Maximize Benefits

In order to maximize the benefits of overseas marketing, "new three things" enterprises need to continuously optimize marketing strategies and pay close attention to market trends and competitors. By regularly analyzing marketing data, enterprises can timely adjust delivery channels and optimize advertising content to improve the input-output ratio of marketing activities. At the same time, establishing a good customer relationship management system is also the key to improving customer satisfaction and loyalty.

In summary, the "new three things" enterprises should use a variety of strategies in the global marketing process, especially strengthening the construction of multilingual websites and the integration of overseas promotion and marketing to maximize their benefits. Maintaining keen market insight and innovation capabilities in the ever-changing market environment will be the key to promoting the sustainable development of enterprises.

If you have any questions about the construction and operation of foreign trade websites, please contact Yiyingbao technical customer service WeChat: Ieyingbao18661939702, and the staff will answer you wholeheartedly!