5 SEO Trends That Will Lead to 2020

Why SEO Keeps Changing

Google is a Fortune 500 company, and at the end of the day, it has competitive advantages. Some of Google’s competitors in the search engine space include Yahoo, Bing, and DuckDuckGo. Currently, over 90% of all search engine traffic goes through Google. We need to think about this from Google’s perspective.

Google is able to do this because it innovates relentlessly to provide the best search results for any given keyword query. In order to maintain its incredible market share, it needs to continue to provide the best search results for any given keyword query. Because if it doesn't, users will seek out alternative search engines.

To do this, Google is constantly optimizing its algorithms to ensure that they are indeed providing the best results for users.

As we head into 2019 and into 2020, it’s important to understand what new factors went into developing the Google SE algorithm and which ones will continue to play a role in the future.

We will now explore 5 trends in the search engine world.

1. Voice Search

As more users switch from desktop to mobile devices and the use of smart home devices surges, users are increasingly turning to voice search. People are turning to voice because it is faster and easier when you are performing other tasks.

Back in 2016, Google said that more than 20% of queries on its mobile apps and Android were conducted via voice - a trend that is continuing to rise. The nature of traditional types of searches and voice searches is different, so the optimization strategy will also be different. For voice searches in your website, you need to consider more conversational natural language and local searches, and make sure your website is mobile-friendly.

2. User Experience

Google’s algorithm has become more sophisticated to provide better, more relevant results, and also to exclude bad content caused by discredited old SEO practices such as keyword stuffing and building spammy backlinks.

Google now uses user experience and user engagement as one of the key indicators of its SEO ranking. This is because user experience is an important indicator of the quality of a website or website content. Therefore, if your website construction has

A high bounce rate indicates to Google that the results are not useful or what the user is looking for. And if this keeps happening, Google ends up ranking the site lower and lower in its results. There are many other user experience metrics that indicate poor or low quality, such as time spent on pages on your site, average session duration, page views, etc. All of these combined will convey to Google a verdict on the overall quality of your site.

Google’s goal is to provide users with the best and more relevant results, so this is why user experience and user engagement in website construction are important as one of the key indicators of SEO ranking.

3. Quality content

“Content is king” is a phrase that’s often used, but it’s still relevant today. With the importance of user metrics shown in #2, you simply can’t let your content slip by. You need to create content based on how it will impact your user metrics. In other words, provide useful content that will rank well.

When building a website, ask yourself some questions first, such as:

·         Is this content useful? Does it add something new and useful to other content on the topic?

·         Would this type of article result in a high bounce rate for this particular keyword?

·         How can I link this article to other pages on my website to increase overall pageviews?

·         How can I keep users engaged on this page for as long as possible?

Answering these questions in a way that provides the most value to your users will make it a win-win for everyone.

Your readers win because they find what they are looking for on your website. Google wins because readers are interested in the content that the search engine provides that helps them solve a problem or answer a question. You win because Google continues to drive more organic traffic to your website.

4. Mobile-First Indexing and Page Speed

It’s no secret that mobile technology has grown tremendously over the past few years, now accounting for around half of global search traffic (sometimes more).

Google has already rolled out mobile-first indexing and recently announced that it will become the default for new sites on Google. If you didn’t know already, all this is telling you is that mobile is way more important than anything else.

However, some businesses still don’t have a mobile-optimized website. People are increasingly searching on mobile devices, and if the website isn’t mobile-friendly, Google won’t show your site to its users at all, as this creates a poor user experience for mobile users.

Key factors for mobile optimization include fast loading speeds and simple, clear navigation designed for smaller screens.

Your site’s bounce rate is one of the first user indicators that indicates a poor or low-quality user experience to Google, so making sure your site loads as quickly as possible for mobile users should be a priority to achieve high search engine rankings.

You can test and monitor the speed of your mobile site by using Google’s free speed test tool, which will provide a speed score and suggestions for improvements for your mobile site, and how yours compares to your competitors’ mobile sites.

Google’s Mobile-Friendly Test tool will analyze your mobile site to see how user-friendly it is for mobile users and provide tips and suggestions for usability improvements and bug fixes.

5. Omnichannel Marketing

In 2019, we live in a world of multi-channel, multi-faceted marketing experiences where the customer journey is more complex and fragmented than ever before. To enable a seamless consumer journey through marketing channels, you need to integrate your different marketing strategies into a holistic approach.

Multichannel marketing involves interacting with customers and prospects through various channels such as social, mobile, email, etc. Each channel operates separately from the others with its own goals and strategies.

Omnichannel marketing also involves using a variety of channels, but with the goal of providing customers with a seamless, integrated experience across all channels.

Whether it’s YouTube, podcasts, paid advertising, expanding your marketing efforts to other customer acquisition methods will help your SEO. The more often your content is shared and the more your brand name is mentioned on other sites, the more Google will view you as more authoritative and trustworthy, and your rankings will improve.

By introducing a variety of digital strategies into your marketing efforts, you will give yourself more opportunities to be shared, mentioned, and cited by users or readers like you on the web, and your SEO results will improve as a result.

in conclusion

The nature of SEO is that it evolves with the times. In order to maintain your lead in the search engine rankings and ensure that you attract as much traffic to your website as possible, you need to understand where trends will lead the way forward and into the future.

Voice search, user experience, high-quality content, mobile-first indexing, and omnichannel marketing are just some of the current trends you should be aware of. Implementing these aspects of SEO on your website will put yourself, your business, and your website at the forefront.

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