Q4 2024 Shopping Season Marketing Calendar: capitalizing on Thanksgiving, Black Friday and other key marketing nodes

Release Date:2024-10-15

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October

Major festivals

Thanksgiving: Thanksgiving is a national holiday in the United States and Canada in North America. It originated from Christianity. The purpose is to thank God for the gifts and harvests in the past year. The time of Thanksgiving in Canada (October 14) and the United States (November 28) is different.
Halloween: People celebrate Halloween on the night of October 31st every year. This festival is most popular in Western countries such as the United States, Britain, Australia, Canada and New Zealand. Halloween is usually associated with supernatural things. According to local customs, children will wear devil costumes and masks and collect candies from door to door that night. With the development of secularization and entertainment, Halloween activities in some places no longer focus on mystery and horror, but mainly on pranks and costume performances.
Diwali: Diwali is one of the most important festivals in Indian culture. People light various lights at home, wear traditional clothes, and give gifts to each other. As the Indian population in the United States increases, Diwali has also gained more attention in the United States.

November

Major festivals

Veterans Day: Veterans Day is a federal holiday in the United States, scheduled for November 11. It is an important national holiday in the United States, where people pay tribute to veterans, especially those who have participated in various wars. November 11 is also a memorial day in the United Kingdom and Commonwealth countries such as Canada.
Black Friday: Black Friday is the informal name for the Friday after Thanksgiving in the United States. This term has only been widely used in the past decade or so. "Black Friday" is regarded as a barometer of the Christmas sales performance of the retail industry every year, and it is also one of the most important and busiest days of the year for various businesses.

December

Major festivals

Christmas Day: Christmas is a Christian festival commemorating the birth of Jesus. It serves as both a religious and cultural festival.
Cyber Monday: Originated in the United States, Cyber Monday refers to the first Monday after Thanksgiving. This day is the peak of online shopping, and cross-border e-commerce and online merchants have launched preferential activities to attract consumers to shop.
Hanukkah: Hanukkah is a Jewish festival. It commemorates the Jews, under the leadership of the Maccabees, who recaptured Jerusalem from Antiochus IV, the king of the Seleucid dynasty of Syria, and rededicated the Second Temple of Jerusalem to God. The festival has been observed by Judaism since 165 BC and is held in the month of Kislev in the Jewish calendar.

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