For bearing export businesses expanding overseas, how can Google and Facebook be combined to acquire customers?

Bearing export businesses still rely on traditional B2B platforms for customer acquisition, facing increasingly intense traffic competition and inconsistent inquiry quality. Many factories have not effectively leveraged the combined approach of Google and social media. Google targets overseas buyers who are actively searching. When customers search for bearing models, operating condition matching, or OEM customization, SEO and search ads can push an independent website to the first page of search results and capture precise, high-intent inquiries. Facebook is responsible for passive awareness-building, targeting overseas engineering companies, equipment manufacturers, and trading wholesalers with product application case studies, material testing, and delivery capabilities to continuously nurture potential customers. All traffic is directed to the independent website, where product specifications, certifications, and real workshop footage are showcased centrally to strengthen the trust of overseas customers. Google captures immediate demand, while FB builds the brand over the long term; the two complement each other. If your bearing independent website lacks effective traffic or your advertising investment is not converting well, you can discuss a refined promotion plan for Google and overseas social media advertising.