Why should Google Ads optimization review search terms before increasing the budget? Learn about invalid traffic identification, negative keyword management, high-value long-tail keyword discovery, and multilingual landing page support to help businesses allocate ad budgets to genuine purchasing demand and improve B2B inquiry quality and conversion efficiency.

Google Ad Optimization: Where to Start? This article focuses on 6 key factors that affect conversions, helping you quickly determine whether the issue lies on the traffic side or the landing page side, improve inquiry quality, reduce wasted spend, and serve as a reference for foreign trade lead generation and independent site promotion.

Before launching Google Ads, look at these 4 points: qualification review, account structure, conversion tracking, and budget planning. Plan your website and advertising logic in advance to reduce approval bottlenecks and ineffective spend, making lead generation more stable and conversions higher.

Many more clicks on Google Ads but no inquiries? Don’t rush to increase your budget first. This article helps you identify the real reasons for traffic that doesn’t convert by examining keyword intent, landing page handoff, form design, customer service response, and data tracking across 6 conversion breakpoints.