AI search profitability faces challenges as U.S. tech giants such as Google and Amazon ramp up investment in artificial intelligence while growth slows in their core advertising and retail businesses. How will new products affect traditional profit models? And how should businesses assess the reach and conversions of overseas advertising and generative engine optimization (GEO)? This article examines commercialization pressures and trends to watch, helping businesses seize overseas marketing opportunities.

The EU plans to raise the tax on incoming small parcels from €3 to €5 per item, with the measure expected to take effect on November 1, 2026. It would mainly affect cross-border e-commerce parcels shipped directly to consumers. With an additional €2 per parcel, how will costs and profit margins for low-value orders come under pressure? Learn about the proposed measure and the uncertainties surrounding its implementation details, and assess logistics, pricing, and compliance costs in advance to prepare for adjustments to your cross-border business.

Selection Guide for Responsive Self-Service Website Builders: Mobile responsiveness is about more than whether templates can scale; it is also important to verify layout, interactions, loading speed, and inquiry workflows on real devices. This article provides a checklist covering pages and devices, performance metrics, and methods for evaluating a supplier’s ability to fix issues, helping businesses identify website-building risks and choose a website and marketing service solution better suited to business growth.

How should a machinery export marketing company determine whether a lead is worth following up on? This article reviews methods for evaluating qualified leads, including verifying customer identity, assessing purchase intent, checking product fit, and tracking business outcomes. It also explains key considerations for data handoffs, reports, and account management in integrated website and marketing services. It helps machinery exporters identify potential opportunities, optimize follow-up resources, and avoid the mistake of judging a service provider solely by the number of leads.