How can German website development avoid the impact of machine translation on customer trust and inquiries? This article focuses on key areas such as product terminology, delivery information, and inquiry forms. It outlines how AI translation and human review complement each other, and introduces methods for building a glossary, reviewing actual pages, and analyzing performance data after launch. It helps businesses allocate their translation budget effectively, reduce communication ambiguity, and improve the lead-generation experience on their German-language websites.