IEAT and Amazon jointly released the 2026 Cross-Border E-Commerce Focus Report, focusing on AI enablement and global brand expansion. Based on a survey of 419 companies, it outlines five product innovation methods, including identifying customer needs, validating ideas, and building brands. Only 18.6% of the Taiwanese companies surveyed systematically researched market demand, highlighting room to develop stronger demand research practices. Click to learn how to connect market insights, product validation, and brand building to find a clearer path to decision-making for global cross-border e-commerce operations.